Ocat Platform is a SaaS-based Digital Marketing System that helps to perform cost-effective Website Promotion through Content Marketing Services. It helps brands to create, Distribute and manage Informative Online advertisements ( Banner Ads with Landing Pages) across multiple Platforms like Marketing Portals, Search Engines, Social Media, Business Directory Listings, Ocat Category Pages, Virtual Business Cards & Referral Networks.
Working Strategy of Ocat Platform
Ocat Platform can be connected to your Website through a Subdomain. Ocat Platform can be used to publish Online Catalog in a subdomain of your Website. Website-related information will be published as Banner Advertisements with Landing Pages in Online Catalog.
eg: catalog.adsinmedia.com
Content Marketing
Banner advertisements with Landing Pages of an Online Catalog will be distributed through Social media, Google Organic Search results, Business Networking, Marketing Portals, Business Directory Listings & Referral Networks of Various Websites.
The primary goal of Ocat Platform is to help businesses reach and engage with their target audience in the most effective way possible, driving customer acquisition, retention, and revenue growth.
Banner advertisements with Landing Pages (Content ) will be distributed through Search Engines, Social Media, Ocat Marketing Portals, Virtual Business Cards, Business Directory Listings, Business Networking & Referral Networks.
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Features of Ocat Platform
a). Banner Advertisements with Landing Pages
Banner advertisements with landing pages are a common approach to Website Promotion through Content marketing. It can help businesses promote their products or services online and drive traffic to their websites.
Banner advertisements are graphical ads that appear on websites, social media platforms, and other online channels. They usually contain a visual and textual message that promotes a product or service, along with a clickable link that takes the user to a landing page.
A landing page is a dedicated web page designed to receive visitors who have clicked on a banner advertisement or other online ad. The purpose of a landing page is to convert visitors into leads or customers by presenting a clear and compelling message and call-to-action.
Ocat Platform can be used to create Banner Advertisements with landing Pages in an Online Catalog of a business.
b). Search Engine Optimization of Landing Pages
Search engine optimization (SEO) of landing pages involves optimizing the content and structure of the page so that it ranks well in search engine results pages (SERPs) for relevant keywords. Here are some key strategies for optimizing landing pages for SEO:
1). Keyword research: Conduct keyword research to identify relevant keywords and phrases to target on your landing page.
2). On-page optimization: Optimize the title tag, meta description, and header tags on your landing page to include your target keywords. Ensure that your content is unique, informative, and relevant to the user's search query.
3). URL structure: Use a descriptive and keyword-rich URL structure for Landing page.
4). Mobile optimization: Ensure that your landing page is mobile-friendly and loads quickly on mobile devices.
5). Internal linking: Link to other relevant pages on your website from Landing page.
6). External linking: Build high-quality backlinks to your landing page from other reputable websites.
By following these strategies, Ocat Platform can optimize your landing pages for SEO and increase their visibility and traffic from search engines.
c). Social Media Posts
Banner Ads with Landing pages of the Online Catalog will be distributed through Social Media. Landing Pages can be published as social media Share Links. A social media share link is a URL that when clicked populates a set message and image that can be shared on social media.
d). Online Catalog
Online Catalog is a Collection of Banner Advertisements with Landing Pages of a Business in a Domain or Subdomain using Ocat Platform.
e). Marketing Portal
Location-based Marketing Portals are included in Ocat Platform. A marketing portal can be a valuable tool for businesses looking to improve their marketing efficiency and effectiveness.
A unique website used to regularly disseminate information and advertisements (Content) about businesses is known as a marketing portal.
eg : https://ocat.in/cat/Bangalore/Bakery-Equipment/
f). Ocat Virtual Business Cards (vCards)
Virtual Business Cards can be created and published through Ocat Platform. Catalog-oriented Online Advertisements will be distributed through Virtual Business Cards.
Ocat Platform provides Virtual Business Cards. A vCard is an electronic business (or personal) card and also the name of an industry specification for the kind of communication exchange that is done on business or personal cards.
eg: https://ocat.biz/lijopeter
g). Referral Networks
Catalog-oriented Banner Ads with Landing Pages will be distributed through Referral Networks.
A Referral network is a group of businesses that work together to help their customers. A Referral network typically consists of businesses in related fields that don’t directly complete but instead complement each other's products or services. Banner Ads with Landing Pages will be distributed through Referral Networks.
eg : https://catalog.adsinmedia.com/cat/Referral-Network/
h). Ocat Business Directory
Catalog-oriented Online Advertisements will be distributed through Business Directory Listings. Ocat Platform provides multiple Business Directories. Each directory listings will display Multiple Banner advertisements.
i). Business Networking
Banner Advertisements with Landing Pages will be distributed through Ocat Business Networking. Ocat Platform provides Business networking service.
eg : https://ocat.biz/lijopeter#network
j). Ocat Website Marketing Report
Ocat Website Marketing Report is a way that you can analyze various metrics that show how your informative Advertisements are performing.
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